As the assistant director of web and operations for the Roswell Park Alliance Foundation, Karen is responsible for the foundation’s multiple event websites, implementation of the various online fundraising initiatives to achieve the foundation’s revenue goals and the processes needed to provide detailed, accurate and timely gift processing.
Prior to her seven years at Roswell Park, Karen spent almost 10 years at the advertising agency formerly known as Cenergy Marketing & Communications. In her last position as director of interactive experiential, she managed the creation of websites and digital event interactions for Cenergy’s sports, cable and consumer brand clients, including the planning and development of the NHL’s Beard-a-thon website and fundraising initiative.
At Roswell she is the lead for Luminate Online and TeamRaiser, and manages their Blackbaud relationship to ensure all current and future Blackbaud products in place are helping Roswell achieve their goals. In addition, she works to identify digital applications and technology vendors that can enhance Roswell’s offerings to their constituents.