Agenda

For years, direct response was often an area isolated in an organization due to the unique skillset involved and metrics required. And for years, the industry has talked about “integration” across channels to ensure a great communication experience. Imagine what happens if you take that concept and involve other departments? CARE ventured down this path in 2019 with advocacy, marketing and mass market fundraising.The result? A sense of common purpose, shared goals, shared constituency, shared decision-making, a changed culture and much more!

Having a 360-degree view of a donor is already a data and technology challenge for most nonprofits, but learning how to use the data to your advantage can be equally challenging. The recently released “2020 Giving Survey” identified six individual personas based on the attitudes of Americans about charities and giving. In this session, you’ll learn how Best Friends Animal Society and others are aligning their messaging around these personas and behaviors to drive improved results.

In this case study, we’ll review how Best Friends Animal Society and two Make-A-Wish affiliates have been able to add a new generation of donors to their house file by building philanthropic communities on the channels where these younger donors are spending time like Tik Tok and YouTube. Learn how your organization can add these popular social media channels into your direct marketing efforts to raise more money and attract the next generation of major donors.

Raising money in a virtual and hybrid world doesn’t require a huge investment of time or money. Allison will present a range of virtual fundraising events that nonprofits with different time and financial budgets hosted to raise money. Case studies will feature the Epilepsy Foundation of Colorado, PALS Atlanta, WXPN and American Cancer Society.

Multiple chapters of Girls On The Run host annual shoe drive fundraisers in conjunction with their other fundraising efforts. The shoe drive fundraiser provides them an additional revenue stream and a sustainable, effective way for their communities to support the girls without opening their wallets.

Jennifer Lee is EVP of fundraising events at National Multiple Sclerosis Society. Jenn had a tough March. She was staring at a potential pandemic and gobs of fundraising events that would put hundreds of thousands of dedicated fundraisers at risk if not redesigned. Learn how she and her team did not just pivot, but pirouetted in unison to end at likely 85% of their original overall budget, and 65% of their original budget for Bike MS, both well above their contingency budget. The secret? Was it a great activity design? Was it amazing production? Was it the most dedicated group of fundraisers in America? Was it switching platforms? Maybe. But for sure what opened the door for all that success was NMSS’s already-in-place organization structure and decision-making pattern. Get all facets of the story during this keynote.

Katrina VanHuss will tell two stories in this session. First, here the specific method that Children’s National Hospital Foundation used to pivot their event to come in $277,000 OVER goal. Second, hear an explanation of the changes that social media fundraising will have on the peer-to-peer industry at large using The Children’s Heart Foundation as the example.

Peer-to-peer fundraising was built on the shoulders of grassroots fundraising… people asking people to help support a cause. Today, when so many in-person events have been forced to pivot to virtual fundraising. Learn how the Humane Society of the United States and St. Jude Children’s Research Hospital have grown peer-to-peer fundraising in middle of a pandemic by building virtual communities on social platforms.

Learn from Bob Southard how Halo Branded Solutions has developed long term sustainable strategies for success in the nonprofit space.

In this session, Event 360 will share how they launched a brand new event concept, the 5x5K FOR GOOD, amid the 2020 pandemic. This event innovated a traditional peer-to-peer running event to adhere to COVID-compliant standards and provide participants with a safe and exciting experience. The collaborative model brought together multiple Charity Partners, with one local partner, NAMI Colorado, raising over $2,000 in direct participant fundraising.

The Classy team will share data-driven insights into how top nonprofits leverage peer-to-peer fundraising to evangelize their mission and brand to the public, build campaigns for ultimate success and drive higher overall fundraising revenue.

When you look at the technology that supports your nonprofit, it’s important to have a vision for how it all fits together to help your organization succeed. But how do you approach your technology stack? Do you have a five-year plan or some other strategic approach? How do you stay on top of the latest products as technology rapidly evolves? How do you decide when it’s time to move on from old technology or add new platforms and applications?

In this moderated discussion, IT pros from two industry-leading nonprofits will share how they tackle these challenges and what they’ve learned as they’ve created and executed on a technology strategy for their organizations.

In this case study, Mark will highlight how Cathexis Partners helped two nonprofits tackle different website design challenges – one that needed a program microsite up and running quickly to meet a specific requirement, and one that needed a complex, custom overhaul of their organization’s website.

United Way Global, Direct Relief and The United Nations Foundation joined forces for World Health Day 2020 to host #HopeFromHope, which raised funds for people impacted by COVID-19. The campaign was organized start-to-finish in 2 weeks and raised $1.9M+ from 72K donors, while also generating 312K social interactions and 67M social impressions. Learn how they did it and how your organization can build more engaging multichannel campaigns that will attract new donors and extend your organization’s reach.

Prepare to unleash your data’s potential to increase revenue, decrease costs, and tell you what to do next. We will learn how Charity Navigator was able to connect a “Hidden Gem” predictive model to an actual donor that went from historically donating $100 to donating $25,000. We will uncover how the Air Force Academy is using predictive analytics to focus their efforts on the highest priority prospects, saving their team time and cutting costs on direct mail initiatives. Join us to see how predictive analytics can change the way your organization looks at its data.

The number one roadblock to website visitors donating on your website is friction. So when UNICEF USA and ICF wanted to solve the friction problem, they came to us. Join us for a closer look at how we helped UNICEF USA and ICF remove friction, boost revenue and grow monthly giving using a better online donation experience powered by AI, machine learning and data science.

Learn how Ocean Conservancy and Rainforest Action Network use cutting-edge eCRM technology like marketing automation and artificial intelligence to engage supporters and raise more money — with amazing results.